Many people make personal New Year’s resolutions like staying active, losing weight or eating healthier. As an entrepreneur, it’s likely you’ll want to set professional goals that help you grow and improve your business. Here are five New Year’s resolutions that will help pave the road to success.

Replace the Old With the New

Change is hard, but it’s important for every business to innovate instead of remaining stagnant. Here are a few ways for your business to ring in the new year:

  • Ask your customers. Many times, if you ask your customers for feedback they will happily oblige. Ask questions like how you could improve your product or service, and what would make it easier to use. Listen to these responses carefully and sift through them to begin implementing the most important ideas.

  • Observe your customers. While this may take some time, by simply observing your customer’s experience, you can gain new insight without even asking for it.

  • Look at what others are doing. Yes, your competitors. One of the best ways to innovate is to look at ideas that others are implementing, then make them even better for your own business.

  • View your complaints. If you have multiple complaints about the same product or service, it’s worth a closer look. Complaints should be seen as ways to improve.

  • Collaborate. Work with your team to come up with new ideas. Bounce thoughts off of each other and you may be surprised with what you come up with. If you work alone, consider collaborating with another business that can take you places that you can’t go on your own.

Transition From Cold Calling to the Internet

Cold calling is an outdated approach that can yield varied results. Instead, use modern solutions that will allow you to better analyze data and do A/B testing. Here are a few platforms you can look into utilizing, depending on your company’s needs:

  • Google Analytics

  • Facebook

  • Google AdWords

  • Bing

  • Yahoo

  • YouTube

  • Linkedin

  • Twitter

  • Instagram

Humanize Your Business

Every business has a story. What’s yours? Your customers won’t always remember your business or your products, but they’ll remember how you made them feel. By telling stories, your customers can begin to feel an emotional attachment to your brand that they may have never felt before. Storytelling also builds trust and helps customers feel like there’s a real-life person behind the business, even if they’ve never met them.

Give Back to Your Community

This is a great way to show you care and give back, all while gaining positive recognition. There are so many worthy organizations that make a difference in communities everyday such as Warby Parker, Toms, Intuit, Cisco and many more!


Find a cause that matters to you and give what you can, when you can. Make this the year that you serve on a committee, be a mentor, volunteer or make a donation to the groups in your area that try to make a positive impact.

Make Time For You

In order to work at full capacity and feel refreshed, you have to take time to recharge. A healthy work-life balance isn’t only essential for your employees, it’s essential for you too.


If you have trouble balancing your time in order to do the things you enjoy, set goals for weekly, monthly or yearly time to yourself. Another approach would be to block out time on your calendar, and stick to it! If you won't invest in yourself, who will?


New year, new you, new business. Make 2018 the year that counts!