Five Ways Your
Company can Attract Millennial Employees
Millennials are flooding into the workforce, with more than one in three American workers being of the Millennial generation, according to Forbes. Yes, this generation has been known to have a negative reputation when it comes to work ethic, but their desire for social impact, excitement for new relationships and natural aptitude toward technological advances actually make them great employees. They’re seeking progressive companies that will appreciate their progressive standards.
Consider the following tips and tactics for attracting Millennial employees.
The 9-5 Grind Isn’t Always Necessary
Millennials tend to gravitate toward flexible work environments. By implementing a schedule that is less-than-concrete, you are not encouraging a lack of work, but rather allowing employees’ extra time to create and innovate on their own terms.
Millennials value a healthy work-life balance more than any other generation in the past. In fact, according to a study done in 2016 by Deloitte, work-life balance was more important than salary and benefits. A flexible working environment allows them achieve that, so consider scrapping the old 9-5 schedule.
Create a Mobile-Friendly Website
We’re all moving toward a mobile environment, and fast. According to IT World, mobile traffic is expected to rise 400% by 2021. In fact, an average of 70 percent of job seekers are already searching on their mobile device, and the Millennial generation makes up a chunk of that group. Not only are mobile-friendly websites becoming necessary due to Google algorithms, but they’re also necessary for recruiting employees.
Because people are searching for jobs online via their mobile device, your website needs to work well, have fast loading times and be easy to navigate on mobile. If you use a third-party company to host the application process, be sure it’s seamlessly integrated with your mobile site. Test it yourself by searching and applying for jobs, making certain that it’s a simple and seamless process.
Millennials make up a socially-conscious generation that is passionate and well-informed about issues happening in the world today. This makes them loyal advocates of human and ecological protection. However, studies show that only 57% of Millennials think corporate leaders are dedicated to making a positive impact.
Dismantle that skepticism and gain their respect through business practices that fulfill the rights of both people and our planet with a strict recycling policy, use of eco-friendly light bulbs, solar panels, repurposed office furniture and more.
Despite reputations, Millennials are eager to advance in their profession and increase their knowledge base, which makes them among the most enthusiastic workers. However, they must be challenged and encouraged to learn more in order to keep their interest.
Building a mentorship program within your company is a great way to attract these eager employees. The program can be as simple as a monthly lunch and learn between mentor and mentee, where questions can be asked and advice can be given.
Corporate Wellness is Important
Studies have shown that for every $1 a company puts into corporate wellness programs, $3 is saved through decreased sick days, increased worker productivity and employee retention, according to the National Business Group on Health in Washington, D.C.
Thanks to a growing fitness technology industry, we can access data and track progress all through the touch of our phones. This could be the basis for your company-wide health initiatives. Use technology that allows employees to set and track their goals. If you have the budget, purchase a tracker for every employee, including new employees as they come in, and have everyone set their own personal goals.
If you have a “go big or go home” mentality, adding an on-site fitness center is another great way to invest in a wellness program.
To remain innovative, impactful and competitive, companies will have to go outside their corporate comfort zone to keep up with the millennial workforce.