With all of your energy focused on your business, marketing can feel like an impossible task. If you have any additional time throughout your day, or the ability to hire someone to help you, here is a good place to start with your marketing efforts.
If you’re new to the social media world, you have the option of hiring a social media manager if you have it in your budget. But if you’re pinching pennies, you can manage your social media accounts on your own. Be personable and don’t focus too hard on selling your products or services. Post anything that you find relevant and useful that would help your audience either learn more about you and your business, or about the industry that you're in.
In addition, utilize direct messages on social media platforms to communicate with potential customers who might be looking for your products and services. This can be very effective if you’re timely in your responses.
One of the best ways to get the word out about your business is to create video tutorials. Not only will your viewers be getting a sneak peek, but they will also take away valuable information about your product. The better you are at this, and the more value you provide, the quicker you can boost your visibility and, eventually, sales.
YouTube is the second largest search engine behind Google. Whenever someone wants to learn something by seeing it first, they search there. Find a video you find informative, useful and visually appealing, and try to mimic that with your own twist. That way, you have an outline of sorts to work from when you’re first starting out.
If you have a website, consider starting a blog page. This is a great way to post timely, relevant and useful information for your readers. A blog creates a place to talk about new products or services, comment on timely topics or trends, share company initiatives, and most importantly, it allows your company’s personality to shine through. Blogging is one of the most powerful tools you can use to market your business.
Understand Search Engine Optimization
Search engine optimization, or SEO, refers to increasing your visibility in organic (non-paid) search engine results. There are many aspects to SEO, from the words on your website to the way other sites link to you on the web. Sometimes, SEO is simply a matter of making sure your site is structured in a way that search engines can understand. The world of SEO is complex, but with all the resources out there, anyone can understand the basics with time. Pick up a few SEO books, or research it online, then combine your knowledge with a little bit of practice.
Use Email Marketing
Email marketing refers to the automated messages that go out to users once they subscribe to your email list. Use your email sequence to build a relationship with the subscriber. Be transparent and genuine. As long as you aren’t continuously spamming your subscribers, email marketing can be an incredibly powerful tool for getting messages directly to your clients and prospects. It can be an effective way to strengthen relationships with your existing clients and keep prospects engaged.
Marketing efforts take time to become successful. It’s a combination of good planning and analyzing data to make improvements to your campaigns, but the only way to learn and improve is to get out there and start!