Creating a Good
Holiday Marketing Plan
With the holiday season coming up quickly, now is the time to connect with your audience on common ground; family, celebration, and friendship. Marketers can engage with their prospects on a much deeper level during this time of year, allowing a mutually beneficial relationship based on trust to develop freely.
Creating a successful holiday marketing plan should be thoroughly planned and discussed with your team, but it doesn’t have to be difficult. Here are some tips to help point you in the right direction.
Collaborate With Your Team
Not only is this effective for team building, it will also allow you to tap into other creative ideas you may not have considered. In fact, according to a study done by ESI International, 65.5 percent of workers believe that their organization’s project performance would improve if their teams worked more collaboratively.
Whether your employees just want to give their thoughts, or actually be involved with the delivery, keep in mind that the more ideas you have, the better constructed your plan will be.
Tap Into Emotions
Focus on the feelings and emotions that fit in with this festive time of year. This is a season that’s based upon giving thanks, displaying gratitude, and showing love for friends and family. Use positive words and phrases that correspond, such as, “Home for the Holidays” and “Give Thanks This Season”. By doing this, you are creating an emotional connection with your audience, which is vital in the purchase process.
Not only should your website be joyous this season, but your sales should be too. Use Black Friday as an example—millions of people shop on that day because of the deals they know they’re going to get (online or in-store). Send out a holiday themed email blast to get the word out about what you have to offer.
Keep in mind that search engines like frequently updated content, but so do consumers. Your website will benefit from a holiday themed update, along with your sales listed boldly in an aesthetically pleasing format.
Get Others Involved
Create contests or campaigns that are creative, fun, and easily shareable. Not only will fun content with a competitive edge drive consumers to engage, but they will be more likely to contribute if they see a friend do it first.
Social media is one of the best ways to achieve this step. Think of posts like an ugly sweater contest or a giveaway that people have to like and share. Your post may not go viral, but it can gain some attention if done correctly.
Consistency Is Key
Consistency needs to be maintained across every platform you use. If a user is experiencing frustration or difficulty, they will likely leave. Make sure your sales match, your website is ready to handle traffic, your email blasts are being displayed correctly, and that there is a common visual theme. Your staff should be trained and ready to handle any question or concern pertaining to your current sales.
The holidays are the best time to build an emotional connection with your audience. Even if you wait until the last minute to tackle your holiday marketing plan, remember that doing something is better than not doing anything at all. Your results will generally be based on the effort put forth, but a little effort can go a long way.