5 Free Ways to
Promote your Small Business Online
We always hear, “You have to spend money to make money,” but is that entirely true in this day and age? The internet is an extremely powerful marketing tool we have at our disposal. Utilizing the web may take some time to learn, but it’s beneficial because we know its usage is at an all time high.
Promoting your business online is essential for brand awareness, growing your company, and pleasing your customers. Whether you’re just starting out as a small business or interested in growing your current business, online promotion will benefit you if done correctly. Here are 5 ways you can utilize internet marketing for free:
Why is blogging important? Simple—it drives traffic to your website. Blogging can cue search engines that your website is active and people should be checking it often to see what new content is available. That being said, it’s important to know that blogs need to be written frequently. An abandoned blog page will not be beneficial.
Blogs are also a means of communication. This is a way to share timely and relevant information with your audience whether it be about news, stories, how-to’s, employees, etc. The possibilities are endless.
Everyone has social media, which means your business needs it too. Remember those blog posts we talked about? These can be shared on your social media pages and can be shared by others as well. This will not only drive traffic to your website, but also your social pages. Traffic will help get users familiar with your brand and what you are offering.
Social media plays a big part in convenience. People want to look you up, find a phone number, find a location, and find your hours. People want to be able to read reviews and leave reviews with the click of a button. If they are unhappy with your service, they want to tell you about it and get a quick response that offers them a solution.
There are several social media platforms to choose from, and the goal is to establish your brand as legitimate. Websites are not generally updated frequently, but with social media, updates are frequent and it gives people a sense of you.
Start a Vlog
Like with social media, video platforms are prominent in the marketing community too. These must be utilized together to achieve good results. Videos need to be posted to a platform, to your social media pages, and can also be posted on your website. This has the potential to drive traffic to three different areas.
Videos can be used to talk about your company, your brand, or your employees. Either way, they must be done tastefully and they must pertain to your company in some way. Add relevant and engaging title tags and descriptions to your videos so users will get an idea of what they are about to watch.
Videos also allow users to stay on your site longer. This will tell search engines that your site is trustworthy, you post good content, and you post it frequently. In turn, you can get a higher ranking on search engine sites, allowing users to find your website first.
Do you do any volunteer work? Have you received any awards? Do you hold special events? Press releases can come in handy when you want to get the word out about newsworthy business. The media won’t be interested in helping you sell products, so it has to tie in with the community.
Know where you want to get publicity, and then research what kind of releases are the most successful. Look at editorial calendars and tailor your press release around a topic that journalists are already covering. For distribution, the common methods are email, fax, or even direct mail if it’s not overly time sensitive.